The book and framework for communicating clearly under pressure.
Four principles that help leaders, consultants and sales teams explain complex ideas simply and make them stick.
Structured Speaking turns a career of pitches, boardrooms and high-stakes conversations into a simple, practical framework for being understood:
Written for ambitious professionals whose ideas deserve to be heard.
Each is a single, learnable move. Simple on its own. Quietly powerful together.
Give an abstract idea a shape. A whiteboard sketch, three fingers, a folded napkin. When the listener can see your point, they can hold on to it.
Silence reads as confidence, not doubt. A held pause buys you a moment to think and gives the room a moment to absorb.
People remember in threes. Preview your points, then deliver them one at a time. It gives the listener a structure they can follow and repeat.
The real question is rarely the one asked aloud. Listen for the worry beneath the words, and answer what the person actually needs.
People don't remember information.
They remember patterns.
The best communicators don't say more. They organise their ideas so others can understand, remember, and act.
Bite-size structure does the listener's mental work for them.
A clear shape to your thinking steadies you under pressure.
Patterns travel; people repeat what they can hold in mind.
A method to lean on when the question is tough and the room is quiet.
The framework didn't begin as a theory. It began as stories. Three of them open the book.
A difficult conversation, a folded napkin, and the sketch that became the foundation of the whole framework.
In chapter one →Why the best meetings often begin the instant the slides disappear and someone picks up a marker.
In the Visual Anchor →The boardroom exchange that revealed what a buyer was truly asking, and inspired Listening with Empathy.
In the final principle →One book. Four principles. Everything you need to get started.
The complete framework, the stories behind it, and the four principles you can use in your next conversation.
The whole framework, the stories behind it, and four principles you can use the moment you finish reading.